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Mainly Sunny Launches New Redesigned Website & Marketing Communications Blog!

Mainly Sunny launched its new redesigned website to promote its Digital Marketing Communications services and blog. In addition to featuring concise overviews on its marketing communications and branding services, and portfolio, Mainly Sunny features articles relating to the practice and application of marketing communications, content marketing, digital and inbound marketing in its Blogs & Resources section.  “This is a complex subject so our aim is to provide bite-sized information in an easy-to digest format”, states Alan Charky, account director at Mainly Sunny. “Our blogging efforts are intended to provide our customers with relevant information and solutions they are constantly seeking. Digital marketing is a highly specialized field and we understand how crucial it is to do it right. This is why we will be constantly updating our website with news and articles that help our customers keep pace with the development of new strategies, techniques, and technologies”, continues Alan.  “As content marketing specialists for equipment manufacturers and high-tech applications, we’re …

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Content Marketing is a “C” of Change

Content Marketing is a “C” of Change It’s a noisy world and there’s so much content to consume online. To really stand out B2B marketers need to focus on what audiences want. Companies that want to have conversations with end-users must embrace the concept of context and relevance as a guiding mission that governs all their interactions. The paradigm shift from persuasion to experience means that there’s a sea of change within marketing initiatives and buying patterns in the industrial sector, forcing companies to find new ways to reach and interact with their audience. A web site should keep the customers it attracts. Sites must be designed to be easily navigated so that customers can quickly find the information they are looking for. In addition, a web site must offer something that entices the customer to return. Customers tend to look for information as a priority and may look around at other sites, most likely returning to the one they intuitively trust …

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Navigating the Challenging Inbound Marketing Landscape

Inbound marketing is a technique for drawing customers to products and services via content marketing and through channels like blogs, social media and search engine optimization as well as other forms of content such as; podcasts, video, eBooks, e-Newsletters, and whitepapers. Inbound marketing attracts qualified prospects and builds trust and credibility for your business. Inbound marketing also provides an improved customer experience and builds trust by offering potential customers information they value instead of invading their awareness through traditional outbound marketing channels such as TV and radio. Compared with outbound marketing, inbound marketing reverses the relationship between company and customer. While outbound marketing fights for potential customers’ attention by pushing the product or service through various channels, inbound marketing creates awareness, attracts and helps new customers by creating content designed to address the problems and needs of their ideal customers using the internet and new digital technologies. Inbound marketing has become one of the most effective ways to attract new …

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Strategy Development is Key to an Effective Digital Marketing Campaign

The first step to a successful digital marketing campaign is identifying the most effective use of this powerful technology to implement custom-tailored online strategies and solutions most creatively and effectively. Mainly Sunny project managers are experienced in the fields of content marketing, communications, advertising, creative and web design. Our main focus is the business-to-business arena. Key strategic development services include: Strategy Development Internet Business Planning Online Marketing Planning Website Planning Strategy Development Strategy development is the most important front-end function, it allows us to effectively address your online marketing needs and have a good understanding of what you want to accomplish. A strong strategy is the root from which all communication must grow; it should provide a framework that is solid, yet flexible, intelligent and thorough. The development of your project is a process made perfect through teamwork, and an effective collaboration will help spark the innovative and insightful strategies that will guide and inspire any project. The time invested …

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Have you Thought about Your Social Media Plan Lately?

You can’t approach social media with old thinking. It’s a well-known fact that the game has changed forever when it comes to interacting with customers and prospects online. While the Internet has proven an invaluable tool for the rapid sharing of information, the overwhelming amount of content driven by social media channels continues to grow at an ever increasing and relentless pace. As a result, B2B marketers face the daunting challenge of finding an easy, affordable, and effective means of engaging their potential customers online, while providing them with timely and relevant information. If you are finding it difficult and challenging growing and reaching your customers on Social Media, Mainly Sunny can help you set the right goals and paint a clear roadmap of how to reach them. Your strategy should cover important topics such as; how to publish content that is relevant to your audience, how to reach a specific audience, which social media platforms are best suited for …